Development strategy of crayfish industry under COVID-19 epidemic taking Jingzhou city in Hubei Province as an example

ABSTRACT

The pandemic situation of COVID-19 has seriously influenced the whole chain of crayfish industry--aquaculture, logistic, processing, and service in Jingzhou. In the short term, each link of the industry was difficult to get well completely, the relevant enterprises and new types of agricultural businesses lack of confidence. After undergoing rapid development for many years, it presented some new changes under the epidemic influence firstly, the cultivation area tend to be stable and rational, and a large scale of crayfish aquaculture was transformed to high quality aquaculture;secondly, the storage and deep processing industry would be developed rapidly;thirdly, the online consumption mode would become widely accepted. Based on our investigation, some suggestions were put forward for crayfish industry to resume production and to promote the sustainable-healthy development. The first, crayfish aquaculture in paddy field should be changed from high production to high quality;the second, processing and server-side should develop new products and new marketing models;the third, the industry management department should strengthen guidance and supervision, local governments at all levels should strongly support from policy, finance and publicity, so that jointly guide the industry upgrading and create regional brands.