The consumption of the Círio de Nazaré’s rope in the covid-19 pandemic: symbolic experiences in the (i)material senses

ABSTRACT

This article analyzes the consumption of the Círio de Nazaré’s rope, a religious and cultural manifestation in the city of Belém, Pará, based on the experiences and interactions with this object during the Covid-19 pandemic (2020-2021). Thus, the objective is to understand the rope’s symbolic consumption in the context of suspended processions in which it is traditionally present. Through the notions of consumption ritual as a cultural practice and the material culture that builds experiences, it was noticed that the suspension of processions evidenced the constitutive character of the object-symbol Círio’s rope in the in the experience of the subjects, so that its absence in the streets influenced the own perception and experience of consumption of the festivity as a social experience that is usually shared annually in the city of Belém. © 2022, Superior School of Advertising and Marketing. All rights reserved.