The Impact of Organizational Citizenship Behavior on Organizational Performance of Vietnamese Universities during the Covid-19 Pandemic: The Moderating Role of Transformational Leadership

ABSTRACT

In an organization, the relationship between leaders and employees has long been of interest not only to organizational managers but also to researchers in management science. The purpose of this study is to examine the moderating role of transformational leadership style on the impact of organizational citizenship behavior on organizational performance (case study in Vietnamese universities). We employed a mix of methodologies, including Bayesian analysis, exploratory factor analysis, and regression analysis, to achieve this objective. The results showed that organizational citizenship behavior positively impacts organizational performance at Vietnamese universities. Besides, we also found evidence that transformational leadership styles increase the positive impact of organizational citizenship behavior on organizational performance in Vietnamese universities. Theoretically, these results highlight the organizational performance elements. This finding demonstrates the managerial influence in inspiring people to contribute to the organization. Based on the research results, we also propose implications for Vietnamese universities to influence organizational citizenship behavior and transformative leadership styles to increase organizational performance. Finally, to the best of our knowledge, this is a rare study that applies Bayesian analysis in this area of research. © 2022, Success Culture Press. All rights reserved.