Sugary Beverage Advertising to Black and Hispanic Youth in the United States: A Call for Action.

ABSTRACT

The obesity epidemic remains a major public health issue worldwide, and it is pronounced in the United States. As rates of obesity continue to increase, children now experience obesity at younger ages, which predisposes them to early-onset obesity-related diseases. Of note, Black and Hispanic children experience obesity at higher rates compared with their White counterparts. Although there are many factors that contribute to higher rates of obesity, the increased consumption of sugar-sweetened beverages is one such contributor. Despite the dire state of obesity in these populations, sugar-sweetened beverage companies continue to increase their advertisements to Black and Hispanic children, which can negatively influence the childhood obesity epidemic. This article discusses the effect that sugar-sweetened beverages and their advertisements have on children in underrepresented communities. [Pediatr Ann. 2022;51(9)e370-e372.].