An econometric analysis of 'hotel-hospital tie up' for wellness promotion and related tourism in Indian health cities with reference to Kolkata

ABSTRACT

The scope for wellness promotion and related tourism has increased manifold amidst this global crisis exhibited through COVID 19 pandemic that results in formation and popularity of medical hotels, patient hotels and such other new types through partnerships and alliances in many cities in Asia. Severely affected hospitality industry and their professionals are in search for new avenues and scopes now. This present study is an understanding of perceptions and attitudes of hospitality professionals in two diverse sectors with relatively new expertise and skills. This study includes the finding of determinants from the perspective of hospitality professionals by employing an ordered probit model and expressing its implications for future industry and academia.