Tourism policy responses to COVID-19 and first-stage tourism recovery in China

ABSTRACT

In order to find a coordinated approach to support tourism recovery following the impacts of COVID-19, this research examines the experiences of mainland China, the first country whose domestic tourism recovered in the first stage (the first year after the pandemic outbreak). Through the content analysis of tourism policy documents at national, provincial, and city levels, we generated the features of the policy responses from the supply and demand sides, and the policy trends before and after the first peak of the recovery. Next, we summarized the three steps which make up the first stage, and describe the effective policy focus for each step. This process-oriented policy analysis can guide other countries in how to cope with tourism recovery during the first stage.