The Role of Digital Marketing in Increasing SMEs' Competitiveness
Icsbt: Proceedings of the 19th International Conference on Smart Business Technologies
; : 93-100, 2022.
Article
in English
| Web of Science | ID: covidwho-2044125
ABSTRACT
With the significant increase of technology-based newer competitors and the digital economy reshaping the global economic environment, it is undoubtful that the market is becoming aggressively more demanding for small and medium enterprises, which is a strong driver of their need to adopt new digital technologies and transform their businesses. Events such as the COVID-19 pandemic have accelerated the online engagement of consumers, and that also means that digital transformation might not only be about the digitalisation of internal processes and reshaping of business models but as well, and not least relevant, the Strategies used by SMEs to position themselves in the market and maximise the value of digital marketing to regain competitiveness and reposition their products.
Full text:
Available
Collection:
Databases of international organizations
Database:
Web of Science
Language:
English
Journal:
Icsbt: Proceedings of the 19th International Conference on Smart Business Technologies
Year:
2022
Document Type:
Article
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