Face-to-face, remote or hybrid, how events are forced to reinvent themselves

ABSTRACT

The events sector has suffered an unprecedented halt to its activity since March 2020. More than 300,000 jobs have been threatened since trade fairs, seminars, meetings and team building were brought to a halt by the Covid-19 epidemic. Far from being discouraged, the profession quickly thought about new models of encounters by imagining remote devices. The idea has been germinating for some time, but the health crisis has accelerated the trend towards the digitization of events without completely setting aside real encounters, but promoting a new form of hybrid encounters.