Taking care of mental wellbeing: updates from the nutraceutical market

ABSTRACT

According to a European market survey conducted by Innova Market Insights, the main area of customers' concern is related to stress management 47% of consumers identified it with low mood, while 41% linked it with sleep interruptions. According to a different American Psychological Association poll, 78% of American adults say that the pandemic is a substantial source of stress in their lives, and 67% of those adults claim to have noticed an increase in stress during the Covid-19 outbreak. In this situation, dietary supplements might provide a sophisticated way to assist clients in enhancing their mood, sleep, and cognitive function throughout a trying time. This increased interest may also be attributed to the numerous studies conducted in recent years that link the immune system, gut, and brain, leading to the creation of several substances that have been shown to regulate stress and its associated negative effects. Prior to now, the market has focused on a wider aspect of mental wellbeing related to modern living, stress management, mental fatigue, concentration and memory performances, sleep quality, and depression. In the past, the mental health category has offered solutions to improve mental performance and relaxation. Bacteria can so easily join the market for mental health products, especially in light of recent developments in pharmaceutical formulation research that have made it possible to combine probiotics with botanicals to achieve the best of both worlds. In order to give 360 degree support for mental health, innovative ways that combine several actives were developed as a result of this insight.