Effect of Augmented Reality on Online Beauty Accessory Purchase During Covid 19 Pandemic: A Study of Loreal Paris Makeup Genius

ABSTRACT

The COVID-19 pandemic that happened in the course of 2020 affects financial area in the cosmetic Industry. Shoppers can generally utilize on-line channels to diminish eye to eye contact with consumers. This examination expects to interrupt down the result of Augmented Reality during COVID-19 pandemic on retail customer conduct. This research utilizes subjective ways with auxiliary data sources no heritable from Delhi NCR working professionals and University students were taken. For this research qualitative analytical technique have been used with the help of questionnaire and data has been collected with the help of online voice records through social media, so this research is an exploratory cum descriptive research the outcomes show that the patterns during the COVID-19 pandemic are internet rooming and pure web primarily based shopping. This exploration is needed to be valuable for advertisers however Augmented Reality helps in rising retail showcasing procedures throughout the COVID-19 pandemic and increase a superior agreement and a lot of in-depth viewpoints how this new innovation (AR) creates interest in web based looking and make it more powerful for the corrective business.