IMPACT OF COVID-19 ON SALES: A STUDY ON E-COMMERCE INDUSTRY

ABSTRACT

COVID-19 pandemic was the major event that occurred in the history of mankind. COVID-19 pandemic had brought major changes in every field of nation. The effect was seen to have major impact on economics, agriculture, manufacturing and service sectors. The organizations have seen major changes with respect to different aspects of business-like code of conduct, scheduling of activities, operations' plan, strategic planning etc. In the same way organizations have also seen changes with respect to behavior. The working conditions and priorities have changed to a drastic level in terms of working hours, nature of work and most importantly working dynamics. Organizations have employed different working models to overcome the challenges faced due to pandemic so that the business is not hampered. Companies have used hybrid models like combination of work from home and work from office. This has led to changes in work flexibility. Sales have been seen as a key factor and Covid-19 has brought major changes in the sales parameter. During Covid-19, social distancing was the major concern. In this regard it has to be tested whether the covid-19 has a direct/indirect impact on sales. This paper deals about how the COVID-19 pandemic has impacted the behavior of organization especially with respect to e-commerce industry, especially pertaining to sales.