Artificial Intelligence Improves the Marketing of Brands

Raghavan, Srinivasan

Raghavan, Srinivasan.

Academy of Marketing Studies Journal ; 26(3), 2022.

Article in English | ProQuest Central | ID: covidwho-2046487

Keywords

Business And Economics--Marketing And Purchasing; Air shows; Machine learning; Social distancing; Marketing; COVID-19 vaccines; Deep learning; Artificial intelligence; Audiences; Communication; Fraud prevention; Immune system; Supermarkets; Social networks; Quality control; Approximation; Algorithms; Customers; Customization; Inventory management; Inventory; Market strategy; Grocery stores; 44511:Supermarkets and Other Grocery Retailers (except Convenience Retailers)

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Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: Academy of Marketing Studies Journal Year: 2022 Document Type: Article

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