A Pragmatic Study on Panic Buyer Behavior In Incessantly Ailment Abode, Fueling Changes In Consumption of Organic Products
Academy of Marketing Studies Journal
; 26(4), 2022.
Article
in English
| ProQuest Central | ID: covidwho-2046519
ABSTRACT
In this ailment situation, a necessity for people is health, which effectuates to escalate in the consumption of healthy organic products. The study analyzes the importance and consumption of quality-based organic products towards spending on purchasing and over purchasing, clues scarcity in products were influenced by the role of media including panic buying, consumer psychology, especially on children’s immunity power that might be for the third wave. By applying Statistical Package for Social Science (SPSS), correlation, KMO, and Bartlet’s with 112 respondents the present data were gathered with the assistance of purposive and snowball sampling, the results revealed that GHI and NEP have a positive association with PS and strongly influenced organic products buying process. It will assist in raise of sales and evolving advanced green strategies for the green marketers.
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Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
Academy of Marketing Studies Journal
Year:
2022
Document Type:
Article
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