Performance of Women Artisans as Entrepreneurs In Odop In Uttar Pradesh to Boost Economy: Strategies and away towards Global Handicraft Index for Small Business

ABSTRACT

The sustainable economy is an era of women as entrepreneurs perceiving, organizing resources, novel opportunities, and undertaking risks to achieve their goals in developing new innovative ventures for measuring new horizons in the time of pandemic when the whole world was facing a huge problem of covid 19. India was one of the most affected countries in that time migrant people were returned to the country and become jobless in that situation, women especially rural and semi-urban tribal emerged as e new entrepreneurs in every sector especially in micro-entrepreneurs slowly because due to pandemic demand and supply was slowed down but handmade mask moon craft bamboo craft wooden work. There is potency in women entrepreneurs to confront numerous challenges, such as ensuring sustainability, equilibrium, creating equity, and diverging economies in inclusive socio-economic development, tremendous seizing by business opportunities in this commercial world. One district one product (ODOP) when started in 2018 in Uttar Pradesh incited by Japan government in 1979 and it became so famous in Uttar Pradesh to boost economy and artisan of 75 districts of up women artisan increase and transformed in entrepreneurship Uttar Pradesh and northeast of India before pandemic were experiencing an economic renovation through transformation technology but pandemic has slowdown their speed but after then it again increasing by the national slogan of vocal for local through atmanirbhar Baharat Abhiyan through the growth of women-oriented handicraft industries like moon craft, bamboo craft (MSMEs). The study aims to;identify the entrepreneurial performance, growth trends of women’s entrepreneurship in the micro-enterprises(handicraft) in India after post-pandemic and its impact on women;examine entrepreneurial activities of women’s significantly vary across the form of women-led enterprises, type of organization, and activity nature and type of organization;challenges faced by women entrepreneur and explore the prospect through micro-entrepreneurial activities. It involves the application of descriptive quantitative analysis of Research methodology both from primary and secondary data collected from an online survey and different databases obtained from the government, NGO self-help group.