Emergency measures, actions implemented, evolution of the offer: how Accor is managing the COVID-19 crisis and preparing for the aftermath

ABSTRACT

Accor, the European leader in the hotel industry, has been hit hard by the effects of the health crisis since March 2020. With the closure of hotels, hiring freeze, and deployment of partial unemployment, more than 220,000 employees have been affected by the consequences of the pandemic on the hotel group's activity. Beyond the emergency measures put in place, Accor has deployed an unprecedented aid system aimed at financially supporting its employees in the most difficult situation, and at welcoming the most vulnerable people within its establishments. At the same time, the group is already working on its recovery. It is in the process of certifying its hotels to guarantee optimum sanitary conditions, and is adapting a strategy focusing on the development of the lifestyle segment and on local customers.