Role of country image, subjective knowledge, and destination trust on travel attitude and intention during a pandemic
Journal of Hospitality and Tourism Management
; 52:275-284, 2022.
Article
in English
| CAB Abstracts | ID: covidwho-2049492
ABSTRACT
This study set out to investigate the effects of country image (CI), subjective knowledge (SK) of COVID-19, and destination trust (DT) and their relationship to travel attitude and visit intention during the COVID-19 pandemic. This research used Canada and the USA as cases to investigate people's domestic and international travel intentions. It tested the travel attitude and visit intention of domestic residents and international travellers, specifically Canadians travelling domestically versus Americans travelling domestically, and Canadians travelling to the USA versus Americans travelling to Canada. Two timeframes (i.e., one year vs. two years) were examined to further reveal the underlying relationships between those important constructs. First, this study supports findings that CI positively influences travel attitude and that DT is more prominent compared to CI under the adverse conditions of an ongoing pandemic. The indirect impact of CI through DT on travel attitude is significantly greater than the direct impact of CI. Second, it confirms that SK of COVID-19 negatively influences both domestic and international travel attitude. However, the impact of SK on DT varies with the risk of the domestic environment. Third, there were no direct impacts of CI, SK, and DT on domestic visit intention.
Tourism and Travel [UU700]; Leisure, Recreation and Tourism Economics [EE119]; Marketing and Distribution [EE700]; Social Psychology and Social Anthropology [UU485]; travel; domestic tourism; travellers; destinations marketing; attitudes; tourism development; case studies; knowledge; USA; Canada; APEC countries; high income countries; North America; America; OECD Countries; very high Human Development Index countries; Commonwealth of Nations; United States of America
Full text:
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Collection:
Databases of international organizations
Database:
CAB Abstracts
Language:
English
Journal:
Journal of Hospitality and Tourism Management
Year:
2022
Document Type:
Article
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