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Memorable dining experiences amidst the COVID-19 pandemic
International Journal of Contemporary Hospitality Management ; 2022.
Article in English | Scopus | ID: covidwho-2051852
ABSTRACT

Purpose:

This study aims to investigate the effects of memorable dining experiences (MDEs) in the USA during the COVID-19 pandemic. Design/methodology/

approach:

A total of 530 valid survey responses were collected in the USA. Partial least squares structural equation modeling (PLS–SEM) was used to estimate inner and outer models. A two-stage approach was applied to test the moderating effects of restaurant safety measures. Additional analyses were conducted to compare electronic word of mouth (eWOM) intention and actual eWOM behavior.

Findings:

All five dimensions contributed to the overall memorability of a dining experience, with affect being the primary factor. Overall memorability was positively related to subjective well-being and actual eWOM behavior. Restaurant safety measures were positively related to the overall experience but did not moderate the relationship between any dimension and overall memorability. Research limitations/implications Findings provide empirical support for the conceptualization of MDEs during a pandemic and underscore the importance of actual eWOM behavior in restaurant research. Practical implications Results offer guidance for restaurant managers in designing MDEs. Originality/value The restaurant industry is evolving from simply providing products and services to creating experiences. Yet the impacts of crafting MDEs are not well understood, especially during a pandemic. This study filled this gap by investigating MDEs and their effects on subjective well-being and eWOM behavior. © 2022, Emerald Publishing Limited.
Keywords

Full text: Available Collection: Databases of international organizations Database: Scopus Type of study: Qualitative research Language: English Journal: International Journal of Contemporary Hospitality Management Year: 2022 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: Scopus Type of study: Qualitative research Language: English Journal: International Journal of Contemporary Hospitality Management Year: 2022 Document Type: Article