Applying LTOPSIS and SWOT to Evaluate Competitive Ability of Leisure Farm after COVID-19

ABSTRACT

Leisure farm tourism would not only allow tourists to experience agricultural activities but also can increase farmers' income and deeply root rural culture. However, during the recent period of COVID-19 leisure farm should consider and evaluate its competitive ability for attracting tourists to go to leisure farm again. In this research LTOPSIS and SWOT technology is applied to evaluate and analyze competitive ability for leisure farms. According to quasi-experimental analysis, case leisure farm should be operated its business carefully due to uncertainty of COVID-19. Leisure farm should retain some fund to avoid the possibility of collapse in the future. © 2022 ACM.