Understanding the Impact of COVID-19 on Indian Wedding Industry

ABSTRACT

The study aims to examine the impact of COVID-19 on the wedding industry. The nation-wide lockdown has negatively impacted majority of the sectors in the economy, However, the labour-intensive services sector was hit severely, and the wedding industry is one of them. The fear of spreading COVID-19 along with the government restrictions on the number of guests in wedding ceremonies have been the major factors. This led to a severe slowdown in the wedding industry. On an average, 1,000 people gather in urban and 800 people at a rural wedding. Guest restriction to 50 led to a decline value of the business by more than 90%, which ultimately created unemployment issues for the labour working in this sector. In the conclusion, the study suggested some future implications and directions for the wedding industry. © 2022 Institute for Human Development.