Interactions between e-commerce users during the COVID-19 pandemic period: What came and what remained.
Work
; 73(s1): S177-S187, 2022.
Article
in English
| MEDLINE | ID: covidwho-2054930
ABSTRACT
BACKGROUND:
During the COVID-19 pandemic, the online sales industry experienced record-breaking growth. The number of businesses that decided to enter the e-commerce market for the first time was enormous. At the height of the quarantine, Brazil was registering a new virtual store every minute. This was an unanticipated and unplanned expansion.OBJECTIVE:
This study aims to identify existing challenges in human interactions with e-commerce, such as the difficulties faced during the pandemic and improvements to ensure growth of, and confidence in, this type of business.METHODS:
An exploratory study of e-commerce data and an online survey using the snowball non-probabilistic method were developed to research the growth of, and issues in, Brazilian users' interaction with e-commerce, comparing findings before and after the pandemic restrictions.RESULTS:
Some businesses were not prepared, and the lack of experience among workers contributed to businesses not delivering on their promises. The acceleration of e-commerce demonstrates the need to guarantee that Brazil can effectively use e-commerce to capitalize on digital supply chain opportunities and enhance their role in its economic expansion, while remaining human-centered.CONCLUSIONS:
For users' needs to be met, companies and online workers must understand people's needs and behaviors in order to provide excellent service.Keywords
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Pandemics
/
COVID-19
Type of study:
Experimental Studies
/
Observational study
Limits:
Humans
Language:
English
Journal:
Work
Journal subject:
Occupational Medicine
Year:
2022
Document Type:
Article
Affiliation country:
Wor-211136
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