RESHAPING SUPPLY CHAIN STRATEGIES IN THE MEN'S APPAREL INDUSTRY, POST COVID '19

ABSTRACT

Today's world is a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world where the environment keeps changing all the time. As rightly said by Charles Darwin "It is not the most intellectual of the species that survives;it is not the strongest that survives;but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself". This saying is also applicable to corporates. Successful are the companies that learn to adapt as per the changes in the business environment. COVID-19 pandemic had been most the recent VUCA event that the world has faced. This pandemic has strikingly disrupted the global economic system. It has compelled corporates to relook into their supply chain practices. The aim of this article is to study and examine the changes that occurred in the Supply Chain Strategies of the Lifestyle Apparel Industry post-COVID '19. This article is exploratory in nature and draws data from primary and secondary sources. In order to collect the relevant primary data, a sample survey was carried out at various apparel retailers.