REDESIGNING SUPPLYING CHAIN FOR SUSTAINED GROWTH IN A DISRUPTIVE WORLD: THE CASE OF HOUSING AND REAL ESTATE SECTOR IN DIGITAL INDIA

ABSTRACT

Supply Chain (SC) has gained popularity in this globalized era, and is especially relevant today to tide over the slump caused due to Covid pandemic. SC is now a key economic infrastructure too and businesses remodel their SCs to be future-ready. Focusing on housing and real estate sector, this study seeks to design the SC strategy that can quickly recover this sector and hence the whole economy, given its vast linkage effects.