Role of fake news and misinformation in supply chain disruption: impact of technology competency as moderator.

ABSTRACT

Studies show that COVID-19 has increased the effects of misinformation and fake news that proliferated during the continued crisis and related turbulent environment. Fake news and misinformation can come from various sources such as social media, print media, as well as from electronic media such as instant messaging services and other apps. There is a growing interest among researchers and practitioners on how fake news and misinformation impacts on supply chain disruption. But the limited research in this area leaves a gap. With this background, the purpose of this study is to determine the role of fake news and misinformation in supply chain disruption and the consequences to a firm's operational performance. This study also investigates the moderating role of technology competency in supply chain disruption and operational performance of the firm. With the help of theories and literature, a theoretical model has been developed. Later, the conceptual model has been validated using partial least squares structural equation modeling. The study finds that there is a significant impact of misinformation and fake news on supply chain disruption, which in turn negatively impacts firms' operational performance. The study also highlights that firms' technology competency can improve the supply chain situation that has been disrupted by misinformation and fake news.