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Who Said What: A Multi-Country Content Analysis of European Health Organisations' COVID-19 Social Media Communication.
Kompani, Kamyar; Deml, Michael J; Mahdavian, Farnaz; Koval, Olena; Arora, Sanjana; Broqvist, Hilda.
  • Kompani K; Department of Sociology, Institute of Sociological Research, University of Geneva, Geneva, Switzerland.
  • Deml MJ; Department of Sociology, Institute of Sociological Research, University of Geneva, Geneva, Switzerland.
  • Mahdavian F; Division of Social and Behavioural Sciences, School of Public Health and Family Medicine, University of Cape Town, Cape Town, South Africa.
  • Koval O; DIALOGIK, Stuttgart, Germany.
  • Arora S; Department of Safety, Economics and Planning, University of Stavanger, Stavanger, Norway.
  • Broqvist H; Department of Safety, Economics and Planning, University of Stavanger, Stavanger, Norway.
Int J Public Health ; 67: 1604973, 2022.
Article in English | MEDLINE | ID: covidwho-2065660
ABSTRACT

Objectives:

As a risk communication tool, social media was mobilised at an unprecedented level during the COVID-19 pandemic. This study examined health authorities' risk communication on social media in response to the pandemic in 2020.

Methods:

We analysed 1,633 COVID-19-related posts from 15 social media accounts managed by official health authorities in Germany, Norway, Sweden, Switzerland, and the United Kingdom.

Results:

The rate at which the authorities posted about COVID-19 on social media fluctuated throughout 2020. Each account's posting frequency peaked between March and May 2020, before dropping considerably during the summer. The messages that the organisations focused on also varied throughout the year but covered most risk communication guidelines. Yet, our analysis highlighted themes that were communicated infrequently, such as long COVID or exercising during the pandemic.

Conclusion:

With more individuals now following health authorities on social media, platforms such as Instagram hold great potential for future risk communication campaigns and strategies.
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Full text: Available Collection: International databases Database: MEDLINE Main subject: Health Communication / Social Media / COVID-19 Type of study: Observational study / Prognostic study / Qualitative research Topics: Long Covid Limits: Humans Language: English Journal: Int J Public Health Journal subject: Public Health Year: 2022 Document Type: Article Affiliation country: Ijph.2022.1604973

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Full text: Available Collection: International databases Database: MEDLINE Main subject: Health Communication / Social Media / COVID-19 Type of study: Observational study / Prognostic study / Qualitative research Topics: Long Covid Limits: Humans Language: English Journal: Int J Public Health Journal subject: Public Health Year: 2022 Document Type: Article Affiliation country: Ijph.2022.1604973