RECOGNIZING THEIR POWER: How Athletes Have Utilized Social Media to Influence Crisis Communication Decisions During COVID-19
Social Media and Crisis Communication, Second Edition
; : 318-328, 2022.
Article
in English
| Scopus | ID: covidwho-2066941
ABSTRACT
In this chapter, we investigated how internal stakeholders (i.e., NFL/NCAA athletes) employed their personal social media accounts to influence organizational decision-making during the COVID-19 pandemic. We analyzed two cases that featured athlete-led social media campaigns 1) NFL Athletes’ #WeWantToPlay campaign, and 2) NCAA Athletes’ #WeAreUnited and #WeWantToPlay campaigns. In both instances, internal stakeholders (i.e., athletes) formulated a coordinated social media campaign to spur responses from external stakeholders (i.e., fans) that would, jointly, influence organizational decisions pertaining to COVID-19 safety protocols and the playing of the 2020 professional and collegiate football seasons. Implications for internal stakeholders, crisis communication management, crisis communication scholarship were discussed. © 2022 Taylor and Francis.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Language:
English
Journal:
Social Media and Crisis Communication, Second Edition
Year:
2022
Document Type:
Article
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