Influence Of Social Media On Academic Performance Of University Students Amid Covid-19 Pandemic: A Case Of Kurukshetra University India And Daystar University Kenya

ABSTRACT

This aim of carrying this study was to assess the impact of social media on academic performance on university students. In this study a survey of 12 questions was issued to 150 students with 75 of the students coming from Daystar University and 75 respondents from the University of Kurukshetra. In the study we found that most of the student prefer using WhatsApp, Instagram and Facebook respectively in Daystar and University of Kurukshetra. The study also found out that Mobile phone is the most widely used device to access social media platforms. The more the hours the more the number of students that uses social media. Based on the finding we can see there are more students who spend more than 3 hours using social media than those who spend less than 30 minutes on social media. Social media is also very impactful on the academic performance respondents gave responses like "social media makes learning more interactive;social media decreases academic activities and concentration in class;social media helps in the completion of class work easily;social media assists in gaining skills not taught in class;social media deceases academic activities and concentration;and social media helps in the access of academic materials." Among these responses, positive responses rank high making social media an impactful platform to academic performance. Copyright © 2022, Anka Publishers. All rights reserved.