PREVENTINGN INCIDENCE OF STUNTING IN CHILDREN IN THE "NEW NORMAL" ERA THROUGH COMMUNITY EMPOWERMENT IN SIAK REGENCY, RIAU PROVINCE

ABSTRACT

Stunting is a health problem that is a priority to create quality Indonesian human resources. The key to successful stunting prevention is nutritional monitoring and weight measurement of babies and toddlers from the beginning of birth, which is carried out by community cadres in Posyandu. During the COVID-19 pandemic, these activities cannot be carried out, the impact of this pandemic on Indonesia can cause generations to lose in the future. Community empowerment is the key to the success of stunting prevention programs during the Covid-19 pandemic. This research is a descriptive study, with a location in the village which is the Locus of stunting, namely LubukDalamVillage, LubukDalam District. The data collection time is carried out inMarch-July 2021. Data collection was carried out with in-depth interviews and literature studies. It was concluded that there are 5 factors that influence the success of the community empowerment program, namely (1) planning and socialization (2) mentoring and providing motivation to the target group, (3) training on the use of yard products to support the diversification of food consumption, (4) monitoring and evaluating the implementation of the program and its impact, (5) the importance of promotion and marketing aspects. If community empowerment is optimal in these programs, stunting prevention in this new normal era will get optimal results.