Web Content Strategy in Academic Libraries: Methods and Maturity
Portal
; 22(4):995-1033, 2022.
Article
in English
| Scopus | ID: covidwho-2073434
ABSTRACT
This paper presents a qualitative analysis of nine interviews with academic library practitioners discussing their approaches to Web content strategy work. Findings reveal shared challenges and suggest that, while awareness of content strategy appears to be growing, its practice remains intermittent for many. An updated version of a Content Strategy Maturity Model for Academic Libraries, reflecting participants’ comments regarding planning, creation, delivery, governance, and user experience, provides a means to address these challenges flexibly within an institution’s culture, resources, and circumstances. Participants also discuss the purpose of the library website and impact of the COVID-19 pandemic. © 2022 by Johns Hopkins University Press, Baltimore, MD 21218.
Search on Google
Collection:
Databases of international organizations
Database:
Scopus
Language:
English
Journal:
Portal
Year:
2022
Document Type:
Article
Similar
MEDLINE
...
LILACS
LIS