What determines online rumour sharing on COVID-19? A stimulus–response framework

ABSTRACT

Based on the stimulus–response framework, this study examines the external environmental stimuli influencing online rumour sharing about COVID-19 and considers the contingent effect of fear. A large-scale online survey was used to test the proposed research model and hypotheses. The final data set comprised 2807 valid responses. The results indicate that perceptions of community safety and infection risk negatively affect online rumour sharing, while social influence positively affects online rumour sharing. Fear weakens the negative effects of community safety on online rumour sharing but strengthens the positive effect of social influence on online rumour sharing. This study provides a comprehensive analysis by applying the stimulus–response framework to explore the underlying drivers of online rumour sharing with regard to COVID-19 and the moderating effects of fear in the Chinese context.