Your browser doesn't support javascript.
Telegram in campaign: the use of mobile instant messaging services in electoral political communication
Communication and Society ; 35(4):71-88, 2022.
Article in English | Scopus | ID: covidwho-2081105
ABSTRACT
The use of mobile instant messaging platforms has increased in recent years in political communication given the private nature of this form of communication, a trend which has increased during the COVID-19 pandemic. The aim of this research is to know the Telegram usage done by the main political parties within the election campaign. For this purpose, the Catalan election of the 14th of February 2021 are studied with a quantitative content analysis on a sample composed of 600 messages published by five political parties (PSC, Vox Barcelona, ERC, Junts per Catalunya, CUP and En Comú Podem). Results show that one of the most important functions of this platforms is the information and dissemination of its electoral programme. Regarding the main topics, the organization and functioning of the campaign and the political wrangling predominate. Our findings show that the position of the different parties regarding the independence of Catalonia, their political trajectory and their position within the government/opposition axis are conditioning factors of their communication strategy on this platform. Finally, the analysis of the public impact of the published messages reveals the disconnection between the parties and the citizens. In addition, a “more is more” effect which determines that the more messages are broadcast on this platform, the greater the number of views by users is, is detected. These data reveal new evidence on how Telegram is being used in the election campaign by political actors. © 2022 Communication & Society.
Keywords

Full text: Available Collection: Databases of international organizations Database: Scopus Language: English Journal: Communication and Society Year: 2022 Document Type: Article

Similar

MEDLINE

...
LILACS

LIS


Full text: Available Collection: Databases of international organizations Database: Scopus Language: English Journal: Communication and Society Year: 2022 Document Type: Article