HaliTeddies: A Vegan Gummy Bear to Inhibit Halitosis Using Carnosic Acid Extracted from Rosemary

ABSTRACT

HaliTeddies are made of carnosic acid present in rosemary and aim to inhibit the action of halitosis causing bacteria. A need for this product was identified due to the mandatory use of facial masks because of COVID-19, which has had a negative outcome when it comes to breathe malodour. A vegan gummy bear product was selected as the best idea to satisfy this need since it is an appealing approach for a younger audience of 15-to 49-year-olds. The strategy for production includes rosemary being bought from a national producer, whereas extraction of the active principle, production, and packaging is done at the production facilities. Lastly, an economic analysis has shown that this project requires an investment of 7 M€. The product would be sold at pharmacies at a retail price of 11.99 €. This analysis has shown that HaliTeddies may be considered to be a profitable and viable business. © 2022, Universidade do Porto - Faculdade de Engenharia. All rights reserved.