Green Attitudes, Human Values, and Wellbeing among Hospitality Service Employees

ABSTRACT

This research aims to explore the intricate nature of the association between green attitudes and well-being in the workplace. Based on the basic human value theory, this study attempted to unearth the moderating effects of its two main bipolar segments, namely self-transcendence-self-enhancement and openness to change-conservation. A quantitative approach with a sample of 1,532 hospitality employees from 35 European countries was used. We found that a green attitude contributes to deriving employee well-being. Further, we found empirical support for the influence of human values, in the sense that this relationship is reinforced among the workers who are more altruistic and receptive to changes. Moreover, this research suggests strategies oriented to reduce environmental degradation and achieve sustainable development in the hospitality sector. This article provides ideas to cope with the challenges posed by COVID-19, particularly in the hospitality industry seriously damaged by the pandemic where the future of many jobs is in jeopardy. © 2022, Tech Science Press. All rights reserved.