Dimensions of Consumers' Online Grocery Shopping Motives and Their Relationship with Satisfaction Levels
IUP Journal of Marketing Management
; 21(3):69-81, 2022.
Article
in English
| ProQuest Central | ID: covidwho-2083650
ABSTRACT
The normal grocery shopping process of middle-class consumers was largely affected by the Covid-19 pandemic and the online mode has become more popular. The paper seeks to understand the dimensions of motives behind this change and the relationship with satisfaction levels from online grocery shopping experience. A two-step research method is applied for the study. At first exploratory research was carried out to understand the motives, and in the next step, a quantitative analysis was carried out to identify the dimensions of the motives and their relationship to consumer satisfaction. The findings of the study revealed that the identified motives have a significant influence on the satisfaction of the online grocery shoppers. This shall help the online grocery players to design their offerings in a way to satisfy the customers largely and thereby gain a higher market share.
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Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
IUP Journal of Marketing Management
Year:
2022
Document Type:
Article
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