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'The show must go on!': Hustling through the compounded precarity of Covid-19 in the creative industries.
Langevang, Thilde; Steedman, Robin; Alacovska, Ana; Resario, Rashida; Kilu, Rufai H; Sanda, Mohammed-Aminu.
  • Langevang T; Department of Management, Society and Communication, Copenhagen Business School, Denmark.
  • Steedman R; Department of Management, Society and Communication, Copenhagen Business School, Denmark.
  • Alacovska A; Department of Management, Society and Communication, Copenhagen Business School, Denmark.
  • Resario R; School of Performing Arts, University of Ghana, Ghana.
  • Kilu RH; Department of Organization and Human Resource Management, University of Ghana Business School, Ghana.
  • Sanda MA; Department of Organization and Human Resource Management, University of Ghana Business School, Ghana.
Geoforum ; 136: 142-152, 2022 Nov.
Article in English | MEDLINE | ID: covidwho-2086236
ABSTRACT
The article offers a qualitative examination of compounded precarity in creative work during the Covid-19 pandemic. Drawing on repeated in-depth interviews with twelve creative workers operating in the creative industries in Ghana, we examine one of the most prevalent practices for navigating, coping with, and managing compounded precarity that of hustling. We empirically identify and discuss three interrelated practices of hustling in creative work digitalization, diversification, and social engagement. We present a new way of conceptualizing creative work in precarious geographies by theorizing hustling, and the associated worker resourcefulness, improvisation, savviness, hopefulness, and caring not merely as an individualized survival strategy, but rather as an agentic and ethical effort to turn the vicissitudes of life into situated advantages and opportunities, and even social change.
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Full text: Available Collection: International databases Database: MEDLINE Type of study: Prognostic study / Qualitative research Language: English Journal: Geoforum Year: 2022 Document Type: Article Affiliation country: J.geoforum.2022.09.015

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Full text: Available Collection: International databases Database: MEDLINE Type of study: Prognostic study / Qualitative research Language: English Journal: Geoforum Year: 2022 Document Type: Article Affiliation country: J.geoforum.2022.09.015