Factors Influencing Continuous Intention to Use Mobile Commerce Applications during the Covid-19 Pandemic Mobile Commerce Applications
6th International Conference on E-Education, E-Business and E-Technology, ICEBT 2022
; : 78-84, 2022.
Article
in English
| Scopus | ID: covidwho-2088931
ABSTRACT
This study examines the factors influencing continuous intention to use mobile commerce applications in Malaysia during the COVID-19 pandemic. Drawing on the Unified Theory of Use and Acceptance of Technology (UTAUT), Task-Technology Fit Model (TTF), and Expectancy Confirmation Model (ECM), the multiple regression analysis indicated that Performance Expectancy (PE), Social Influence (SI), Perceived Task-Technology Fit (TTF), and Hedonic Value (HV) positively affect continuous intention to use mobile commerce applications. Contrariwise, Effort Expectancy (EE), Trust (TR), Confirmation (COF), and Perceived Risk (PR) did not predict continuous intention to use mobile commerce applications. Theoretical and practical implications are discussed in this paper. © 2022 ACM.
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Collection:
Databases of international organizations
Database:
Scopus
Language:
English
Journal:
6th International Conference on E-Education, E-Business and E-Technology, ICEBT 2022
Year:
2022
Document Type:
Article
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