Job Embeddedness: Cross-cultural Comparison Between China and Pakistan During COVID-19 Pandemic

ABSTRACT

As the COVID-19 pandemic spreads across the globe, cross-cultural studies are at the forefront of individuals’ minds. Following this line, we conducted a cross-cultural examination between Chinese and Pakistani management employees’ attitude toward job embeddedness. Survey data were collected using the English and Chinese versions of seven items exhibiting attitudes towards the employees’ job embeddedness scale in the COVID-19 pandemic setting. As, the two groups are diverse on geographic, cultural, religious and economic scopes;it was not surprising to see that in this COVID-19 pandemic, these future managers differed on a number of opinions regarding job embeddedness. On the other hand, some similarities were also noted. The current research proposes a novel approach to probe cross-cultural comparison on job embeddedness in COVID-19 background. Considering the previous research on job embeddedness, there is scant attention given to Pakistan and China. This research will not only help to enhance understanding of job embeddedness knowledge but also help to boost the continued development of worldwide business opportunities in the COVID-19 pandemic. The implications of curated findings and future directions are also discussed. © 2022 Management Development Institute.