Customer Buying Behavior Towards Cars During the Pandemic
Academy of Marketing Studies Journal
; 27(S1), 2023.
Article
in English
| ProQuest Central | ID: covidwho-2092616
ABSTRACT
Automobiles have now become a necessity for most families. Both ends (Company and Customers) were expressing a shared interest in it. The growth of automobiles has been huge, and as a result, numerous new models have emerged. The study also seeks to determine whether COVID-19 influenced their decision to purchase an automobile. The study was carried out via an online survey. The study also reveals the criteria that buyers evaluate when purchasing a vehicle. Also, to determine customer knowledge of electric and CNG vehicles.
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Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
Academy of Marketing Studies Journal
Year:
2023
Document Type:
Article
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