Critical social marketing: towards emancipation? | Journal of Marketing Management; 38(11-12):1043-1071, 2022. | Web of Science

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Critical social marketing: towards emancipation?

Gordon, R.; Spotswood, F.; Dibb, S..

Journal of Marketing Management ; 38(11-12):1043-1071, 2022.

Article in English | Web of Science | ID: covidwho-2096967

Keywords

CONSUMER VULNERABILITY; HEALTH; DEFINITION; BEHAVIOR; CHALLENGES; COVID-19; POVERTY; ETHICS; POWER; HARM

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Full text: Available Collection: Databases of international organizations Database: Web of Science Language: English Journal: Journal of Marketing Management Year: 2022 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: Web of Science Language: English Journal: Journal of Marketing Management Year: 2022 Document Type: Article