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Process evaluation of in-person, news and social media engagement of a community-based programme Brown Buttabean Motivation (BBM): a research protocol.
Savila, Fa'asisila; Bamber, Anele; Smith, Sandra; Fernandez, Karen V; Harding, Truely; Letele, Dave; van der Werf, Bert; Loheni, Mia; Bagg, Warwick; Swinburn, Boyd; Goodyear-Smith, Felicity.
  • Savila F; Pacific Health, The University of Auckland, Auckland, New Zealand.
  • Bamber A; BBM, Auckland, New Zealand.
  • Smith S; Department of Marketing, The University of Auckland, Auckland, New Zealand.
  • Fernandez KV; Department of Marketing, The University of Auckland, Auckland, New Zealand.
  • Harding T; Faculty of Medical and Health Sciences, The University of Auckland, Auckland, New Zealand.
  • Letele D; BBM, Auckland, New Zealand.
  • van der Werf B; Epidemiology and Biostatistics, The University of Auckland, Auckland, New Zealand.
  • Loheni M; Pacific Health, The University of Auckland, Auckland, New Zealand.
  • Bagg W; Department of Medicine, The University of Auckland, Auckland, New Zealand.
  • Swinburn B; Epidemiology & Biostatistics, The University of Auckland, Auckland, New Zealand.
  • Goodyear-Smith F; Department of General Practice & Primary Health Care, The University of Auckland, Auckland, New Zealand f.goodyear-smith@auckland.ac.nz.
BMJ Open ; 12(11): e062092, 2022 11 01.
Article in English | MEDLINE | ID: covidwho-2097986
ABSTRACT

INTRODUCTION:

The community group Brown Buttabean Motivation (BBM) initially began to assist Auckland Pasifika and Maori to manage weight problems, predominantly through community-based exercise sessions and social support. BBM's activities expanded over time to include many other components of healthy living in response to community need. With advent of the COVID-19 pandemic, BBM outreach grew to include a foodbank distributing an increasing amount of donated healthy food to families in need, a community kitchen and influenza and COVID-19 vaccine drives. A strong social media presence has served as the main means of communication with the BBM community as well as use of traditional news media (written, radio, television) to further engage with vulnerable members of the community. METHODS AND

ANALYSIS:

The study aims to conduct mixed method process evaluation of BBM's community engagement through in-person, social and news media outreach activities with respect to the health and well-being of Pasifika and Maori over time. The project is informed by theoretical constructs including Pacific Fa'afaletui and Fonofale and Maori Te Whare Tapa Wha Maori research frameworks and principles of Kaupapa Maori. It is further framed using the concept of community-driven diffusion of knowledge and engagement through social networks. Data sources include in-person community engagement databases, social and news media outreach data from archived documents and online resources. Empirical data will undergo longitudinal and time series statistical analyses. Qualitative text thematic analyses will be conducted using the software NVivo, Leximancer and AntConc. Image and video visual data will be randomly sampled from two social media platforms. The social media dataset contains almost 8000 visual artefacts. ETHICS AND DISSEMINATION Ethics approval obtained from University of Auckland Human Participants Ethics Committee UAHPEC 23456. Findings will be published in peer-reviewed publications, disseminated through community meetings and conferences and via BBM social network platforms. TRIAL REGISTRATION NUMBER ACTRN 12621 00093 1875.
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Full text: Available Collection: International databases Database: MEDLINE Main subject: Social Media / COVID-19 Type of study: Experimental Studies / Prognostic study / Qualitative research / Randomized controlled trials Topics: Vaccines Limits: Humans Language: English Journal: BMJ Open Year: 2022 Document Type: Article Affiliation country: Bmjopen-2022-062092

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Full text: Available Collection: International databases Database: MEDLINE Main subject: Social Media / COVID-19 Type of study: Experimental Studies / Prognostic study / Qualitative research / Randomized controlled trials Topics: Vaccines Limits: Humans Language: English Journal: BMJ Open Year: 2022 Document Type: Article Affiliation country: Bmjopen-2022-062092