Your browser doesn't support javascript.
Animated, video entertainment-education to improve vaccine confidence globally during the COVID-19 pandemic: an online randomized controlled experiment with 24,000 participants.
Chen, Simiao; Forster, Sebastian; Yang, Juntao; Yu, Fengyun; Jiao, Lirui; Gates, Jennifer; Wang, Zhuoran; Liu, Haitao; Chen, Qiushi; Geldsetzer, Pascal; Wu, Peixin; Wang, Chen; McMahon, Shannon; Bärnighausen, Till; Adam, Maya.
  • Chen S; Heidelberg Institute of Global Health (HIGH), Faculty of Medicine and University Hospital, Heidelberg University, Heidelberg, Germany. simiao.chen@uni-heidelberg.de.
  • Forster S; Chinese Academy of Medical Sciences and Peking Union Medical College, Beijing, China. simiao.chen@uni-heidelberg.de.
  • Yang J; Heidelberg Institute of Global Health (HIGH), Faculty of Medicine and University Hospital, Heidelberg University, Heidelberg, Germany.
  • Yu F; State Key Laboratory of Medical Molecular Biology, Institute of Basic Medical Sciences, Chinese Academy of Medical Sciences & Peking Union Medical College, Beijing, China.
  • Jiao L; Department of Industrial Engineering, Tsinghua University, Beijing, China.
  • Gates J; Reed College, Portland, OR, USA.
  • Wang Z; Icahn School of Medicine at Mount Sinai, New York, NY, USA.
  • Liu H; Chinese Academy of Medical Sciences and Peking Union Medical College, Beijing, China.
  • Chen Q; Chinese Academy of Medical Sciences and Peking Union Medical College, Beijing, China.
  • Geldsetzer P; The Harold and Inge Marcus Department of Industrial and Manufacturing Engineering, The Pennsylvania State University, University Park, PA, USA.
  • Wu P; Department of Medicine, Stanford University School of Medicine, Stanford, CA, USA.
  • Wang C; Chinese Academy of Medical Sciences and Peking Union Medical College, Beijing, China.
  • McMahon S; Peking Union Medical College Hospital, Beijing, China.
  • Bärnighausen T; Chinese Academy of Medical Sciences and Peking Union Medical College, Beijing, China.
  • Adam M; National Clinical Research Center for Respiratory Diseases, Beijing, China.
Trials ; 23(1): 161, 2022 Feb 19.
Article in English | MEDLINE | ID: covidwho-2098429
ABSTRACT

BACKGROUND:

Science-driven storytelling and entertainment-education (E-E) media demonstrate potential for promoting improved attitudes and behavioral intent towards health-related practices. Months after the outbreak of coronavirus disease 2019 (COVID-19), emerging research highlights the essential role of interventions to improve public confidence in the COVID-19 vaccine. To improve vaccine confidence, we designed three short, animated videos employing three research-informed pedagogical strategies. These can be distributed globally through social media platforms, because of their wordless and culturally accessible design. However, the effectiveness of short, animated storytelling videos, deploying various pedagogic strategies, needs to be explored across different global regions. METHODS/

DESIGN:

The present study is a multi-site, parallel group, randomized controlled trial (RCT) comparing the effectiveness of (i) a storytelling-instructional-humor approach, (ii) a storytelling-analogy approach, (iii) a storytelling-emotion-focused approach, and (iv) no video. For our primary outcomes, we will measure vaccine hesitancy, and for secondary outcomes, we will measure behavioral intent to seek vaccination and hope. Using online platforms, we will recruit 12,000 participants (aged 18-59 years) from the USA and China, respectively, yielding a total sample size of 24,000.

DISCUSSION:

This trial uses innovative online technology, reliable randomization algorithms, validated survey instruments, and list experiments to establish the effectiveness of three short, animated videos employing various research-informed pedagogical strategies. Results will be used to scientifically support the broader distribution of these short, animated video as well as informing the design of future videos for rapid, global public health communication. TRIAL REGISTRATION German Clinical Trials Register DRKS #00023650 . Date of registration 2021/02/09.
Subject(s)
Keywords

Full text: Available Collection: International databases Database: MEDLINE Main subject: Vaccines / Social Media / COVID-19 Type of study: Experimental Studies / Observational study / Prognostic study / Randomized controlled trials Topics: Vaccines Limits: Adolescent / Adult / Humans / Middle aged / Young adult Language: English Journal: Trials Journal subject: Medicine / Therapeutics Year: 2022 Document Type: Article Affiliation country: S13063-022-06067-5

Similar

MEDLINE

...
LILACS

LIS


Full text: Available Collection: International databases Database: MEDLINE Main subject: Vaccines / Social Media / COVID-19 Type of study: Experimental Studies / Observational study / Prognostic study / Randomized controlled trials Topics: Vaccines Limits: Adolescent / Adult / Humans / Middle aged / Young adult Language: English Journal: Trials Journal subject: Medicine / Therapeutics Year: 2022 Document Type: Article Affiliation country: S13063-022-06067-5