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Exploring the Moderating Role of Perceived Security between Digital Banking and Online Shopping Behaviour
Pacific Business Review International ; 15(2):1-8, 2022.
Article in English | Web of Science | ID: covidwho-2102139
ABSTRACT
Digitalization is the era of novel technologies where digital devices and business models are used to develop innovative opportunities for the business world amid COVID-19. In such a panicking situation, the digital platform becomes very essential for people to do online shopping. Thus, in this time of the pandemic, many digital offerings were launched and onlineshopping and digital banking are some of them. With the innovation in every sector, Digital banking is also bringing new platforms for business establishments that have a great influence on the buying behavior of customers.Perceived security is connected with innovative advancements in Digital banking,the performance of the business units and customers' purchase intentions. This study aims to investigate the correlation between Digital banking and online shopping behavior. Further, the study intends to explore the moderating role made by perceived security between digital banking and online shopping amid the COVID-19 lockdown situation. The data has been collected from customers preferring online shopping by using digital banking measures in the Jammu region of the Union Territory of Jammu and Kashmir. A two-step approach to structural equation modeling (SEM) using AMOS was applied. In the first phase,CFA was applied to judge the projected measurement model fit and also to construct validity whereas, the second step was intended at estimating and developingSEM for testing the significance of the hypothetical relationship. The results of SEM discovered that there is a direct relation between Digital Banking and online shopping behaviour, which is being moderated by Perceived security.
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Collection: Databases of international organizations Database: Web of Science Language: English Journal: Pacific Business Review International Year: 2022 Document Type: Article

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Collection: Databases of international organizations Database: Web of Science Language: English Journal: Pacific Business Review International Year: 2022 Document Type: Article