THE AGEISM DISGUISED FROM HUMOR: the case of the video Caminhao "Cata Veio" and pandemic by Covid-19

ABSTRACT

The purpose of this article is to present an analysis of the humorous video Prantao do Chico Caminhao "Cata Veio" from the Youtube (R) Reclamacao do Dia channel, as a tool to spread age in the midst of the pandemic by Covid-19. Methodologically, the research is classified as documentary and interpretive. The video analysis was inspired by the methodology "Analysis of moving images", by Diane Rose (2011), which is divided into four phases selection, transcription, coding and tabulation. The humorous video, due to its lightness character, works as a cultural pedagogy for the diffusion of age, based on the ridicule and infantilization of old age. In addition to not contributing to the effective combat of Covid-19, as it does not have an instructive character, it is a derogatory material, which makes the old man invisible and disregards his wishes, desires and rights.