BULGARIA AS AN ATTRACTIVE DESTINATION FOR GERMAN INVESTORS

ABSTRACT

After the political and socio-economic changes that occurred three decades ago, the interest in Bulgaria by foreign investors has grown. The traditionally good political, cultural and trade relations between Bulgaria and Germany, dating back to the end of the 19th century, were resumed. Trade exchange between the two countries, albeit with certain fluctuations, is constantly growing and in 2021 it is almost 10 billion euros. German investments in Bulgaria are also growing. About 30% of the 100 largest investors in Bulgaria are German or with German participation. German investments are evenly allocated to industries and regions of the country. The paper emphasizes the advantages that Bulgaria has and can offer to German investors, as well as the challenges that must be solved both at the country level and at the business level.