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Applying the Health Belief Model and Organization-Public Relationship Quality to Examine COVID-19 Health Behaviors and Public Health Messaging
Journal of Health and Human Services Administration ; 45(2):118-141, 2022.
Article in English | ProQuest Central | ID: covidwho-2118780
ABSTRACT
Based on this study's findings, to be most effective at influencing health behavior related to the COVID-19 pandemic, public health messaging should focus on the threat posed by the virus and the efficacy of the suggested health behaviors in reducing that threat, and the messaging should be communicated in a way that builds trust between the organization sending the messaging and its publics. Using the health belief model (HBM) and organization-public relationships (OPR) as theoretical frameworks;this study examines engagement in COVID-19 health behaviors by students and employees at a large public university in the southeastern United States, the factors that influenced those behaviors, and the intersection of these things with the relationship quality between the university and the study population in the context of the COVID-19 pandemic. [...]examining OPR from a different perspective, the study explores the relationship between OPR quality and engagement in the COVID-19 health behaviors. Literature Review The Health Belief Model (HBM) The foundation of the HBM was developed in the 1950s and 1960s by social psychologists Godfrey Hochbaum, Howard Leventhal, Irwin Rosenstock, and Steven Kegels who were working with the United States Public Health Service.
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Full text: Available Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: Journal of Health and Human Services Administration Year: 2022 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: Journal of Health and Human Services Administration Year: 2022 Document Type: Article