TESTIMONIALS AND FLASHSALE: IMPULSE BUYING STIMULUS FOR TEENAGE SHOPEE CONSUMERS IN INDRAGIRI HULU WITH SMIS AS THE INTERVENING VARIABLE

ABSTRACT

COVID-19 outbreak was first detected in Wuhan City, Hubei Province, China on December 1, 2019, and the outbreak this set as pandemic by the World Health Organization (WHO) on March 11, 2020. Based on Worldometers data, September 8, 2020 has there are 27,479,194 confirmed cases in the world positive for covid-19, with a total of 896,421 people died and 19,573,079 people were declared recover. Indonesia alone including countries with amount patient enough positive big reach almost 200 thousand people on week second. Destination study this is for knowing the impulse buying stimulus of consumers teenager shopee at indragiri upstream with smile as intervention variable. Destination study this is for knowing the impulse buying stimulus of consumers teenager shopee at indragiri upstream with smile as intervention variable. [ FROM AUTHOR]