Recovery planning of COVID-19 pandemic effect on shoe company in Tangerang using SEM-PLS and NGT

ABSTRACT

Background: COVID-19 has significantly affected the socio-economy globally. Aprisindo director claimed that the socio-economy effects due to the COVID-19 pandemic are also encountered by the shoe company. Shoe company mapping revealed that 60% of companies experienced suffer demand, while the remaining 40% experienced moderate and high demand. The current research was done on a shoe company in Tangerang, which has many layoffs for about +or- 700 workers in April 2020. It occurred due to the COVID-19 pandemic, which has decreased goods order. This research aimed to know the effect of the COVID-19 pandemic on a shoe company in Tangerang by using SEM-PLS and identifying the strategic improvement suggestion in overcoming the COVID-19 pandemic on shoe company in Tangerang by using NGT (Nominal Group Technique) method.