Remodeling Digital Marketplace through Metaverse: A Multi-Path Model of Consumer Neuroticism, Parasocial Relationships, Social Media Influencer's Credibility, and Openness to Metaverse Experience

Khan, Sanan Waheed, Raza, Syed Hassan, Zaman, Umer

Khan, Sanan Waheed, Raza, Syed Hassan, Zaman, Umer.

Pakistan Journal of Commerce and Social Sciences ; 16(3):337-365, 2022.

Article in English | ProQuest Central | ID: covidwho-2147379

Keywords

Social Sciences: Comprehensive Works; Personality traits; Consumers; Technology adoption; Credibility; Celebrities; Personality; Pandemics; Influencer marketing; Social networks; Technology Acceptance Model; Electronic commerce; Coronaviruse

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Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: Pakistan Journal of Commerce and Social Sciences Year: 2022 Document Type: Article

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