Your browser doesn't support javascript.
Gen Z students' experiences with college choice
Dissertation Abstracts International Section A: Humanities and Social Sciences ; 84(2-A):No Pagination Specified, 2023.
Article in English | APA PsycInfo | ID: covidwho-2147418
ABSTRACT
The purpose of this qualitative study was to explore what influences Gen Z student college choice. Research on college choice has provided insight into whether or not a student will attend college;however, limited research exists on what impacts Gen Z students' college choice and how marketing and communication influence what college a student will choose. College recruitment has always been challenging, given the high competition between colleges and universities. With the decrease in enrollment over the last decade and the unexpected impact of COVID-19, that challenge continues to grow. Enrollment and marketing administrators have difficulty expanding and diversifying their marketing, communication, and digital engagement practices to influence this generation of college-going students. This research involved interviews with 27 first-semester first-year students at a regional university in the southeast. Participants described their experiences with the college search process, including contact from higher education institutions. Overall, this study provides a more comprehensive understanding of Generation Z's college choice influences. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
Keywords
Search on Google
Collection: Databases of international organizations Database: APA PsycInfo Type of study: Qualitative research Language: English Journal: Dissertation Abstracts International Section A: Humanities and Social Sciences Year: 2023 Document Type: Article

Similar

MEDLINE

...
LILACS

LIS

Search on Google
Collection: Databases of international organizations Database: APA PsycInfo Type of study: Qualitative research Language: English Journal: Dissertation Abstracts International Section A: Humanities and Social Sciences Year: 2023 Document Type: Article