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Analysis of Public Emotion and Disseminator-Audience Framework during Outbreak of Public Crisis Events: A case study of Microblog Account Xiake Island
6th International Conference on Education and Multimedia Technology, ICEMT 2022 ; : 436-443, 2022.
Article in English | Scopus | ID: covidwho-2153126
ABSTRACT
This study crawled the cross-sectional data of the contents and comments from Microblog Account Xiake Island during the outbreak of coronavirus pneumonia as subjects, to examine the deviation and resonance association among affective fluctuations of the Chinese public, media framework, and audiences' cognitive framework. Using SnowNLP to conduct sentiment analysis of text comments, we found that during the outbreak of coronavirus pneumonia, the public spent most of the time in low-intensity negative affectivity, and the average affective propensity in response to individual microblog fluctuated greatly, and the public was easily caught in an emotional frenzy, which reduces the level of trust in government. Through a comparison of public affectivity and related epidemic data, Xiake Island focuses on reporting emotional facts, whose construction of social reality contains obvious emotional trajectories. Clustering analysis of thematic framework by LDA algorithm reveals that in terms of framework, the framework Xiake Island uses resonates to a large degree with the framework users focus on. In terms of the level of concerns over the framework, Xiake Island deviates to a certain extent from the public. This deviation, together with the strategy of focusing on reporting emotional facts, is a discursive strategy adopted by the new mainstream media to seek the reconstruction of cultural leadership. © 2022 Owner/Author.
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Full text: Available Collection: Databases of international organizations Database: Scopus Type of study: Case report Language: English Journal: 6th International Conference on Education and Multimedia Technology, ICEMT 2022 Year: 2022 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: Scopus Type of study: Case report Language: English Journal: 6th International Conference on Education and Multimedia Technology, ICEMT 2022 Year: 2022 Document Type: Article