Online shopping acceptance between gender amid Covid-19 pandemic

ABSTRACT

Internet advancements and technological sophistication play integral parts in driving online shopping. This method is widely used globally and has become the latest trend among people regardless of age. It was brought to the forefront so that people would no longer need to go to a physical store to make purchases or sales as the world is moving fast and forward nowadays. Even though the world is still recuperating from the COVID-19 pandemic where the number of cases rise every day, online shopping remains the public choice method of monthly shopping. Regardless of how great a revolution it is, online shopping is not all roses. There have been concerns with security and guarantees, quality, and logistics. The aim of this study is to identify the level of online shopping acceptance between male and female during the COVID-19 pandemic. The study involved 335 respondents from various demographic backgrounds. The quantitative research method was used in this research where questionnaires were distributed via a purposive sample technique. The data were analysed through the Statistical Package of Social Science (SPSS) version 23. In general, this research proved that Malaysians' acceptance towards online shopping during COVID-19 pandemic is high (M=3.14). Female respondents are more likely to accept online shopping. However, there is no significant difference between males and females. © 2022 Author(s).